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Are you telling a story or hiding behind the jargon?
Firms often struggle to articulate what truly sets them apart. Recently, my business networking group had a lively discussion about pitching your story. One colleague, Siobhan Casey of Casey & Fox, shared a quote that summed it up brilliantly: A fantastic 60-second elevator-pitch is like a well-cut gemstone—small, but brilliant from every angle. It’s not…
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5 Ways to Make Your Architecture Firm’s About Page Less Boring
I’ll be honest. Writing about yourself is hard, and it can often feel like bragging. It is tough to find the balance between sounding credible and sounding human. And as architecture and design firms are focused so much on the creation, their About pages tend to sound generic, overly technical, or uninspiring. They use words…
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The dreaded blank page: How to overcome writer’s block
We all work differently and have varying challenges. However, there are a few wonderful tools and tips that have helped me as a writer in overcoming writer’s block.
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Learning from being live on air with 1230 TWC business beat
Starting your business can be exciting. Meeting new and interesting people, setting your hours, and being in control of realistic targets and deadlines. But most of all, it means doing something you are passionate about that brings you joy. What’s not so exciting? Wearing all the hats in the business! Business planning, accounting, marketing, you…
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The Five-step plan to copywriting
Telling a story or writing an excellent copy requires structure and planning. As a copywriter, I’ve learned five key principles to be mindful of. If you are starting your career as a copywriter or have been in the game for a while, always keep these handy in your back pocket. I call it, ‘The five-step…
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Leap day… an extra day!
What were you doing on the 29th of September 2022? If not for Julius Caesar and the Egyptians 🇪🇬 that may have been today’s date. 🤔 What now? The earth takes 365 days, 5 hours, 48 minutes, and 56 seconds to orbit the sun. Awkward… A single orbit is one year, this translates to 365.242190 days… Still awkward.…
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Launching the Tennis Season, the United Cup 2024 sets the stage for a year of thrilling matches!
After a well-deserved Christmas break, we ease into the new year with the United Cup in Perth and Sydney, a mixed-teams event that had its inaugural championship in January 2023. USA claimed the first-ever title then, and we have eighteen teams vying for the position this year. The countries qualify based on the ATP/ WTA…
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Smart homes—we need them now!
Some tips to take away from a Victorian retrofit There was a fantastic ad I saw the other day, where a man got locked out of his smart home after visiting the dentist. With a mouth numbed and appearing to be full of cotton wool, his speech was not recognized by the entry lock! The…
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Nurdles ahoy!
The plastic pellets causing havoc I had not heard of the word ‘Nurdles’ till a couple of months ago. If you’ve been watching the news, you may recall the explosion of a cargo vessel ‘The X-Press Pearl’ in May, just off the Western Coast of Sri Lanka. This has caused catastrophic environmental impacts, with consequences…