Starting your business can be exciting. Meeting new and interesting people, setting your hours, and being in control of realistic targets and deadlines. But most of all, it means doing something you are passionate about that brings you joy. What’s not so exciting? Wearing all the hats in the business! Business planning, accounting, marketing, you […]
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The Five-step plan to copywriting
Telling a story or writing an excellent copy requires structure and planning. As a copywriter, I’ve learned five key principles to be mindful of. If you are starting your career as a copywriter or have been in the game for a while, always keep these handy in your back pocket. I call it, ‘The five-step […]
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Leap day… an extra day!
What were you doing on the 29th of September 2022? If not for Julius Caesar and the Egyptians 🇪🇬 that may have been today’s date. 🤔 What now? The earth takes 365 days, 5 hours, 48 minutes, and 56 seconds to orbit the sun. Awkward… A single orbit is one year, this translates to 365.242190 days… Still awkward. […]
After a well-deserved Christmas break, we ease into the new year with the United Cup in Perth and Sydney, a mixed-teams event that had its inaugural championship in January 2023. USA claimed the first-ever title then, and we have eighteen teams vying for the position this year. The countries qualify based on the ATP/ WTA […]
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Smart homes—we need them now!
Some tips to take away from a Victorian retrofit There was a fantastic ad I saw the other day, where a man got locked out of his smart home after visiting the dentist. With a mouth numbed and appearing to be full of cotton wool, his speech was not recognized by the entry lock! The […]
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Nurdles ahoy!
The plastic pellets causing havoc I had not heard of the word ‘Nurdles’ till a couple of months ago. If you’ve been watching the news, you may recall the explosion of a cargo vessel ‘The X-Press Pearl’ in May, just off the Western Coast of Sri Lanka. This has caused catastrophic environmental impacts, with consequences […]