Starting your business can be exciting. Meeting new and interesting people, setting your hours, and being in control of realistic targets and deadlines. But most of all, it means doing something you are passionate about that brings you joy. What’s not so exciting? Wearing all the hats in the business! Business planning, accounting, marketing, you […]
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The Five-step plan to copywriting
Telling a story or writing an excellent copy requires structure and planning. As a copywriter, I’ve learned five key principles to be mindful of. If you are starting your career as a copywriter or have been in the game for a while, always keep these handy in your back pocket. I call it, ‘The five-step […]
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Smart homes—we need them now!
Some tips to take away from a Victorian retrofit There was a fantastic ad I saw the other day, where a man got locked out of his smart home after visiting the dentist. With a mouth numbed and appearing to be full of cotton wool, his speech was not recognized by the entry lock! The […]